Newcop conquers Asia with the opening of its new store in Dubai

If something defines us at Newcop, it is the passion for sneakers and urban culture. Since our beginnings, we have sought to bring our community the most exclusive models and the limited editions that truly matter. Now, we take a step further and cross borders to bring that same philosophy to a new destination: Dubai.

Yes, you read that right. After to establish ourselves in Madrid, Barcelona, and Paris, we have opened our first store outside of Europe in the Dubai Mall, one of the most iconic shopping centers in the world. Keep reading to discover how we have taken this great step.

New location maintaining the same essence

Dubai is synonymous with luxury, exclusivity, and trends. A place where fashion and streetwear culture meet in their highest expression. That is why opening in a market like this was clearly a great opportunity.

Our store follows the same line that characterizes us: a space where every pair of sneakers tells a story, where you can discover limited editions and where every detail has been designed for the truesneakerheads. From exclusive models to collaborations further recent and more models classics, the store of Dubai is a reflection of our commitment and well-understood hype. 

But we haven't just taken our best sneakers to the Emirates. This opening also marks a turning point for our company, as we have decided to expand our offering with a new own clothing line. If you are passionate about sneakers, you know that the right clothes are key to completing the look, and we have worked on designs that fit perfectly with the Newcop philosophy.

We want each garment to reflect the spirit of our community, which is why we have committed to premium materials and details that make a difference. This expansion allows us not only to offer sneakers and clothing from renowned brands but also a complete style experience for our most loyal followers.

A must-visit for sneaker lovers

With more than 100 million visitors per year, has become a new global cradle of passion for fashion and exclusivity. This iconic shopping center houses luxury brands such as Goyard or Hermès, pure classic luxury, but also key names in streetwear like Off-White, Denim Tears, or Stüssy. That is why opening this new Newcop store was a no brainer, a step we had clear since we were considering international expansion.

The opening of this store is not just an expansion; it is a step forward in our way of connecting with the global sneaker community. As in our stores of Madrid, Barcelona and Paris, we want this space to be a meeting point for those who share our passion. And now you will also find it in the heart of the United Arab Emirates.

We want every visit to be more than just a simple purchase, turning it into an opportunity to immerse yourself in the Newcop world and share it with other industry enthusiasts.

Without a doubt, with this opening we contribute to the Arab city establishing itself as one of the best destinations for sneakerheads in the world. 

Discover our new store 

If you are on a dream vacation visiting “The Pearl of the Gulf”, you already have a must-see stop: Newcop in Dubai Mall. And if not, remember that you can discover our selection at our website, where we continue offering the best of the sneaker world.

Now we are in Madrid, Barcelona, Paris and, finally, Dubai. This is a new chapter in our story, and we would love for you to be a part of it. No matter where you are, our passion for sneakers keeps growing and we want you to experience it with us. We await you in our store or on our website to discover together the best of the sneaker world.