Denim Tears

11 products

Denim Tears, the brand founded by designer Tremaine Emory, is known for its cotton wreath embroidery, a motif that pays tribute to African American history and appears on the brand's shorts, hoodies, and trousers.

At Newcop, we bring together the available Denim Tears items, pieces with a meaning that goes beyond aesthetics.

11 products

Denim Tears is the label Tremaine Emory founded in 2019 to talk, through clothing, about African American history and his own family, with roots in the cotton-growing areas of the American South. That is where the Cotton Wreath comes from, the wreath of cotton flowers that appears on almost every piece. The cotton refers to the forced labour of enslaved people on the plantations, and Emory presents it as a talisman, a way of remembering who built the country.

How to put together a Denim Tears outfit

Most customers are after the full tracksuit, a matching sweatshirt and joggers. In grey, the Cotton Wreath Sweatshirt with the grey sweatpants gives a very clean tonal look. If you want the motif to stand out, the black Denim Tears joggers have the wreaths in contrast on a dark base. For something more low-key there is the Black Monochrome line, with the Cotton Wreath Hoodie Black Monochrome and matching trousers, where the wreaths are the same colour as the garment and only show up close.

Pink Denim Tears and shorts for warmer weather

The most requested colour is pink. The Pink sweatshirt with the Pink shorts makes a set with real presence, which works best with the rest of the outfit in white or grey. The Cotton Wreath shorts also come in black and in grey, for anyone who prefers a more understated tone. With a pair of clean white trainers, like Air Force 1, you do not need to think much more.

To keep the wreaths looking good, wash the pieces inside out, on cold and without tumble drying. If this is your style, also have a look at Fear of God Essentials. We ship across Europe, and you can visit our stores in Madrid, Barcelona and Paris.

Frequently Asked Questions

What does the Denim Tears cotton wreath mean?

The Cotton Wreath refers to the cotton picked by enslaved people in the American South. Tremaine Emory, whose family comes from cotton-growing counties in Georgia, describes it as a talisman for the Black community and a reminder of who built the country.

How do Denim Tears sweatshirts and trousers fit?

The cut can vary between pieces and seasons, so the most reliable option is the size guide on each product. A handy tip: measure a sweatshirt or pair of trousers of your own that you like the fit of and compare it with the measurements on the product page.

Can I buy the Denim Tears tracksuit as separate pieces?

Yes, the sweatshirt, hoodie, trousers and shorts are sold separately. That way you can put together the full Denim Tears tracksuit in one colour or mix them, for example the grey sweatshirt with the black trousers.

Who is Tremaine Emory?

He is the designer who founded Denim Tears in 2019. He was born in Atlanta and grew up in Jamaica, Queens (New York), and from 2022 to 2023 he was Supreme's first creative director. His work centres on African American history, and the Cotton Wreath is his best-known symbol.

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