The story of the Yuxus brand is a perfect example of how creativity and urban culture can merge. Let's review the evolution of this brand within streetwear. and we'll introduce you to some of their key creations.
Of course, you can find them all in Newcop stores and on their website. Let's get started!
Who is behind Yuxus
Yuxus is a company that was born driven by a young creative team who understand fashion as a channel for personal expression. Its founders, Fernando Carrillo and Guillermo and Álvaro Ferre , launched the project when they were just 16 years old and have grown without external funding.
From the beginning, they've focused on developing designs that truly connect with the street. They don't aim to follow trends , but rather to create designs with personality and their own unique styles.
The public connects with Yuxus precisely for that reason: they're not just another copycat. They perceive the consistency between their marketing messages and the products they offer. And in this industry, that's invaluable. Each collection represents a clear vision, where design is inextricably linked to the urban concept.
In fact, her followers know that they are not just buying a garment, but a way to assert themselves, aligned with the values of sustainability, quality and minimalism.
How the brand was born and its evolution
One of the most striking aspects is their exponential growth. These three friends went all in with a small investment, close to 1,000 euros , reinvesting what they generated in new productions and infrastructure.
A much-discussed part of its origin is that the spark arose in a drawing class , where the exercise of designing a garment became the seed of the project.
From there, the impetus was straightforward: create clothing with a distinct identity, sell it first within their immediate circle, and use social media to scale without losing creative control. Growth comes with a digitally native model. which is gradually transcending the physical scene. First, they made their way into third-party spaces and finally opened their first stores in Madrid.
This transition from "online only" to "360-degree brand" reinforces the concept that the community doesn't just buy clothes, it buys belonging. And this is where the story of the Yuxus brand fits in , as its own trajectory continues to attract new followers who identify with it.
The iconic Yuxus pieces you should know
Yuxus has released many designs since 2018. Some garments have clearly captured the brand's DNA.
These are pieces that encapsulate her style and work both on their own and as part of a complete look , and you can find them at Newcop.
Yuxus Magenta Vanguard Hoodie : This hoodie stands out for its vibrant color and structured design. It's a statement piece without being over the top. It pairs well with neutral pants and is perfect for everyday wear.
Yuxus Neon Icons Tee : This t-shirt is designed for those seeking a strong visual statement without resorting to garish colors. Its blue hue and white prints create an interesting mix that blends minimalism with grunge in a single design.
Yuxus Pattern Tee White : If you're looking for pure urban style, this t-shirt is for you. Both its design and graphics take us straight to streetwear. and its black and white colors make it easy to combine with any shade.
These pieces perfectly reflect the brand's history and are a prime example of the wide range of possibilities they offer. Far from being a rigid label, their designs embrace different ways of understanding urban fashion. Undoubtedly, a complete success.
And if you're thinking of getting these or other products from this group of Spanish entrepreneurs, at Newcop we've selected their best products for you.
You can find them both on this website and in our physical stores in Madrid, Paris, and Barcelona . Remember that you can take advantage of free shipping, financing options , and you can pair them with products from top brands like Nike, Adidas, and Puma. We look forward to seeing you!
