There are sneaker models that remain in fans' memories for decades. The best-selling sneakers in history They have achieved these success rates by combining design and comfort, in addition to hiding behind them a legacy that transcends the aesthetic.
In this article, we'll give you a rundown of what Newcop believes should be on the Olympus of streetwear. Want to know more? Keep reading!
Best-selling models
Among the many models that have made history, these five stand out for their legacy, their relevance... and their continued success each season. Newcop couldn't be without them.
They are not the only ones who have made history, but they are five that best summarize what it means to be a sneakerhead.
Nike Air Force 1
An absolute icon since its launch in 1982, the Air Force 1 White '07 is not only Nike's best-selling shoe, but probably the most recognizable in the world. White, clean, all-purpose. They need no introduction, just space in your closet.
Air Jordan 1 Retro High OG
Since Michael Jordan challenged the NBA with them in the '80s, the original model has only been available for resale, but at Newcop you can find the Air Jordan 1 Retro High OG SP Union LA Chicago Shadow, which has been synonymous with rebellion and style. Its silhouette remains one of the best-selling and most reworked in the world.
Adidas Stan Smith
Designed for tennis, adopted by fashion. The Stan Smith White Green has sold over 50 million pairs and continues to reign supreme in the realm of minimalism . If you're looking for a staple with a history, this is it.
Yeezy Boost 350
The sneaker that redefined the concept of urban sneakers . The Yeezy Boost 350 combines futuristic design and absolute comfort. Although the agreement between Kanye and Adidas is no longer in effect, his legacy remains intact. And sales of the remaining models are stronger than ever.
New Balance 574
We conclude this review with a brand that's often present in every ranking. The New Balance 574 Grey never goes out of style and is the best-selling model from the American brand . A revamped classic that blends effortlessly into every style.
Why have these models marked a before and after?
It is true that every year a multitude of sneakers come onto the market. of all kinds, colors, and origins. We're not just talking about the major brands, but also the thousands of brands worldwide offering innovative ideas with the goal of gaining a foothold in a highly competitive market.
So, what does a sneaker need to stand out from all that offering and achieve global approval that transcends cultures, countries, and continents? Let's find out.
Factors that explain its success
Although they correspond to different years, decades, and even centuries, at Newcop we believe that the biggest sales hits always meet these premises:
They keep a message behind them: This is fundamental. The most iconic sneakers convey something; they're not just pieces of clothing. They speak to personal stories, rights, ideas, social movements... They achieve what they want; whoever wears them feels part of something.
They break with the established: When a sneaker stands out, it's usually because it's offering something different that resonates with consumers. This is no easy challenge, because creating something different without being tacky or eccentric is extremely difficult.
Quality materials : There isn't a single successful sneaker that isn't made with top-quality techniques and materials. The average sneakerhead seeks exclusivity, and that can't be achieved by cutting costs on something as basic as production.
They know how to reach the market : behind great commercial successes, there are often successful campaigns that, in many cases, also managed to revolutionize the world of marketing.
They're versatile: Sneakers are what they are today thanks to their ability to be used for more than just the sports world. These bestsellers have been characterized by their ability to be worn in both street and casual outfits.
They offer great comfort: and finally, something that's not always obvious. Above all, a shoe must be comfortable. It's pointless to meet all of the above requirements if you can't keep them on for more than an hour.
You can find all these models and many more in our online store and at Newcop locations in Madrid, Barcelona, Paris, and Dubai. We invite you to discover our entire collection and take a piece of sneaker history home with you.
