If you are a fan of sneakers you cannot miss the recommendation we are going to make today. It is about the Air movie, one of the most watched titles in recent weeks on the Amazon Prime platform.
But, what makes this film special for sneaker lovers? Well, it is a story based on real events. More specifically, about the birth of the model that marked a before and after in the sector: the Air Jordan.
Behind that iconic Nike line, which we love so much at Newcop, there is a whole plot of risk, overcoming, and a pinch of luck. Want to know a little more about the movie everyone is talking about? Keep reading and we'll tell you everything!
Plot of Air
To set the context, we have to place ourselves in the 1980s in the United States. At that time, the most glorious era of basketball was about to begin.
Although some figures shone in the past, no one could imagine what was going to happen on the courts from that date forward.
We are talking about a golden generation that brought together under the hoop names like Larry Bird, Magic Johnson, or Scottie Pippen, who accompanied the greatest explosion of all time in terms of the basketball world: Michael Jordan.
He is, precisely, the central axis of the movie, although curiously he is not represented by any actor. For more details, the movie Air talks about the bet Nike made on a player, at that time considered a great promise, to quell Adidas' monopoly.
In fact, we witness the first bets of brands to focus their marketing on individual athletes, something that contrasted with the trend of focusing on teams or national selections.
Throughout the footage, we will learn about the great difficulties they faced when applying such a big innovation in the sneaker sector. And the Air Jordan represented a radical shift both in structure and design.
In fact, it was their colors that almost disrupted what today are some of the best-selling sneakers on the market.
The reality is that the regulations at the time forced players to match their footwear together with the rest of their teammates, and the Air Jordan broke with everything known until then.
But far from causing wear, the controversy boosted the success of the new sneakers and sales reached astronomical figures.
What we thought of the movie
Any title featuring Ben Affleck on its poster is usually synonymous with success, and the movie Air does not contradict this theory. Although, obviously, we are talking about a very different register from his most remembered roles like Argo, Armageddon, or Good Will Hunting, his participation is stellar.
Prominence that is shared, precisely, with Matt Damon (Good Will Hunting, The Martian, Interstellar…), with whom he perfectly combines in the scene. In fact, they form a perfect tandem to represent the two Nike executives, Phil Knight and Sonny Vacaro.
Without a doubt, it is a very interesting proposal for those who have Air Jordans in their closet, as it is the perfect way to see all the meaning those sneakers have.
Air Jordan models you can buy online
As you know, at Newcop we are true fans of Air Jordan. On our website, you can find very varied models, from those that best represent 80s basketball to the most innovative.
Here is a brief list of the most interesting if you are looking to feel on your feet all the essence of those years:
Air Jordan 1 High Chicago Lost And Found: this model is the closest to the original proposal seen in the movie Air. Its colors refer to the legendary Chicago Bulls, with their traditional red, white, and black.
Air Jordan 1 High OG Patent Bred: do they sound familiar? Surely yes! We are talking about the design that appears in the brand's first commercial, which precisely denounces the NBA lockout.
Air Jordan 1 High OG Rebellionaire: however, Nike has known how to reinvent itself, and this is an example of how these sneakers have adapted to the new times with a groundbreaking design.
Air Jordan 1 High OG Spider-Man Across the Spider-Verse: of course, there is also room for new collaborations. And these Airs inspired by the Marvel world are a real statement of intent.
These are just some of the proposals we have for you. But remember there are many more and different designs depending on your tastes.
The Air Jordan range includes its High, Mid, and Low lines that play with the height of the collar and the sole. Any of them are great options; you just have to choose the one that best suits your outfit.
Remember that at Newcop you will only find original Air Jordan sneakers and that you can pay for them in 2 or 3 installments.
