Today we are going to talk to you about one of our favorite brands, specifically about the Nike collaborations most famous. And the American brand has been characterized throughout its history by linking its name to famous personalities, both from the world of sports and design.
If, like us at Newcop, you are always keeping an eye on these interesting proposals, keep reading because we'll tell you everything.
What are Nike's most iconic collaborations
You don't need to be a sneaker expert to quickly associate a famous character with this brand: Michael Jordan. Without a doubt, this collaboration marked a before and after for Nike, as its impact on the market was such that it became an unprecedented sales success.
From there, many personalities have become associated with the brand to generate differential models. But we are not only talking about athletes, who have indeed been their foundation, but also about designers, singers, universities, teams, and even TV series like The Simpsons.
Some have become true myths. Below, we list for you the Nike's most famous collaborations, which you can also find at Newcop:
With Sacai
Let's continue with another trademark associated with luxury fashion: Sacai. This Japanese house was founded by Chitose Abe in 1999 and has established itself as one of the most influential brands in the sector, both in formal and casual styles.
The collaboration with Nike represents the fusion of two contrasting styles, resulting in designs with a striking aura of the Japanese country. So much so, that their union produces a range of models that shine with their own light both in structure and quality.
Nike y Off White
Off White is a brand associated with the high-end fashion of Italian origin. Something that at first glance may seem an insurmountable barrier when collaborating with Nike, a true benchmark in the sports field.
However, the executives of those brands thought otherwise and they were not wrong. The collaboration between Nike and Off White represents a perfect union between luxury and urban fashion.
The result is unbeatable, giving the opportunity to dress with the distinctive touch of its designer, Virgil Abloh, without giving up the most casual style.
Nike and Travis Scott
As we told you at the beginning, Nike's collaborations have a very open scope, and a vivid example of this are their proposals generated together with singer Travis Scott.
We are talking about an artist who is a true icon in the United States and has been able to establish a unique style that has become a reference for all his fans, also reaching sneakerheads around the world.
A very successful move by Nike, as it highlights the close bond between the world of rap and sneakers. As it could not be otherwise, the proposals of this collaboration are authentic, transgressive, and very original.
Meet the Travis Scott merchandising.
With the NBA
Some of the most famous sneakers are linked to the most famous teams of the best basketball competition in the world, as well as from their university environment.
It is true that Michael Jordan was and is their flagship, but nowadays, many of Nike's models are the result of collaboration with some of the best franchises and academies.
In this way, in our catalog you can find models of the Nets of Brooklyn, Chicago Bulls, Boston Celtics or legendary universities like UCLA, Syracuse or North Carolina, where Jordan himself was trained.
Why Nike collaborates so much with artists
Nike's decision to regularly partner with personalities of all kinds or leading brands hides two clear aspects. On one hand, there is the search for quality and the differentiation with its competitors.
Partnering with firms like Off White or Sacai is a guarantee of success in the fashion world, both for prestige and for the certainty that the high level of tailoring, design, and structure will be non-negotiable.
But, in addition, the media impact generated with this type of unions is huge, as it transcends the simple purchase of a pair of sneakers to become a personal identifier.
For example, lWearing a pair of Travis Scott shoes is not like wearing just any footwear, as it says a lot about its wearer, both aesthetically and in terms of connection to a historical and human legacy such as that of this famous singer.
Haven't seen them in person yet? It's time to fix that! You just need to take a look at our online store or stop by the physical locations of Newcop in Paris, Madrid, or Barcelona to discover these and many other collaborationsWe look forward to seeing you!
