Today we're going to talk about one of the sneakerhead phenomena taking over the world. These characters are attracting the attention of millions of people, and in today's article, we'll help you identify authentic Labubu figures.
And you know the best part? You can get these official Pop Mart products , the famous Asian brand, right on this website. Want to know more? Let's get started!
Keys to detecting counterfeits
In case you don't know them, it is a range of collectible characters that were released in 2015 thanks to the imagination of the Hong Kong native Kasing Lung , inspired by Norse mythology and a phenomenon among Generation Z.

It is not easy to know at first glance if we are looking at authentic Labubu figures. or imitations, especially when they come in boxes and we don't know which model we'll get. However, here are some tips that never fail:
- Price : It may seem like a minor thing, but it's often a big clue. Labubu are highly sought-after, and unless you're in China or Japan, prices range from €20-€40 for standard models, and from €60 for original or discontinued editions like those you find at Newcop.
- Brand references: The logos printed on the box, as well as the typography, materials, and details, must all reflect the essence of Pop Mart, and this is immediately evident. Make sure they respect the proportions, colors, and shapes.
- Seal status: Original Pop Mart boxes usually have a perfectly sealed seal, without bubbles or creases. If you notice excessive damage or signs of wear, be suspicious.
- Production code: Many official series feature a small batch code or production date printed on the bottom of the box. Although not all models have this, it has been implemented in the most recent models specifically to identify if they are genuine.

After opening or if there is no box:
- Vinyl quality: Authentic Labubu figures are made with high-quality vinyl, soft to the touch, free of burrs, stains, or imperfections. Replicas often have flaws that are easily noticed if you pay attention.
- Teeth : Do you know how many teeth an original Labubu has? The magic number is nine , and they're also triangular in shape. It's a very simple yet super effective way to eliminate a bad imitation.
- Painting details: Pop Mart's signature paint job is meticulous. The lines are clean, the gradients smooth, and the eyes are perfectly defined. If you see this as sloppy, forget it; it's 100% likely a knockoff.
- Joints and weight: Although the figures are small, their weight conveys quality. The pieces fit together precisely, and the joints, if present, should not be loose or excessively stiff.
- Certificates or cards: some limited editions include authenticity cards or QR codes linked to Pop Mart that you can scan to verify, through the 4 last digits printed on the box, that you are actually looking at a real product.

Where to buy original Labubu figures
If you want to be on the safe side, it's best to always go to official distributors or trusted stores. At Newcop, we work directly with Pop Mart and select models ranging from the latest collections to hard-to-find pieces.
This way, you avoid the risk of falling for secondhand platforms with unreliable sellers. In any case, if you have any questions, you can always write to us.
Labubu models to combine with sneakers
Each Labubu series has its own unique character, allowing you to play with combinations based on your sneaker style. Here are some recommendations that go great with our favorite sneakers:
Pop Mart Labubu The Monsters Exciting Macarons : Their pastel colors are perfect for light-toned sneakers, like the ASICS Gel-NYC Cream Mineral Beige Pink , if you're looking for a soft, spring-like look.
- Pop Mart Labubu The Monsters Have a Seat t : a more minimalist and colorful collection, which matches the fun Adidas Samba OG Liberty London Floral Embroidery with a floral print that makes them unique.
- Pop Mart Labubu The Monsters Big into Energy Series : pure dynamism and color contrast. They're perfect for pairing with sneakers with a pure Asian aura like the SB Dunk Low Verdy Visty .
- Pop Mart Labubu The Monsters Coca Cola Series : a pop nod that pairs perfectly with vintage or retro editions, such as the Dunk Low PRM Vintage Team Red either any classic model in red and white.
Have you already decided on your next Labubu figure? Well, you know what you need to do: check out our catalog, place your order online, or visit us at one of our physical stores. We'll be waiting for you!