What defines us at Newcop is the passion for sneakers and urban culture. Since our beginnings, we have sought to bring our community the most exclusive models and the limited editions that truly matter. Now, we take a step further and cross borders to bring that same philosophy to a new destination: Dubai.
Yes, you read that right. After establishing ourselves in Madrid, Barcelona, and Paris, we have opened our first store outside Europe in the Dubai Mall, one of the most iconic shopping centers in the world. Keep reading to discover how we have taken this great step.

New location keeping the same essence
Dubai is synonymous with luxury, exclusiveness, and trends. A place where fashion and streetwear culture meet at their highest expression. That is why opening in a market like this was clearly a great opportunity.
Our store follows the same line that defines us: a space where each pair of sneakers tells a story, where you can discover limited editions and where every detail has been thought for the true sneakerheads. From exclusive models to collaborations more recent and more classic models, the Dubai store is a reflection of our commitment and well-understood hype.

But we have not only brought our best sneakers to the Emirates. This opening also marks a turning point for our company, as we have decided to expand our offer with a new own clothing line. If you are passionate about sneakers, you know that the right clothing is key to complete the look, and we have worked on designs that fit perfectly with the Newcop philosophy.
We want each garment to reflect the spirit of our community, which is why we have bet on premium materials and details that make a difference. This expansion allows us not only to offer sneakers and clothing brands from renowned makers but also a complete style experience for our most loyal followers.

A must-visit for sneaker lovers
With more than 100 million visitors a year, it has become a new global cradle of passion for fashion and exclusiveness. This iconic shopping center houses luxury names like Goyard or Hermès, pure classic luxury, but also key names in streetwear such as Off-White, Denim Tears, or Stüssy. That is why opening this new Newcop store was a no brainer, a step we were clear about since we considered international expansion.
The opening of this store is not just an expansion; it is a step forward in how we connect with the sneaker community worldwide. As in our stores in Madrid, Barcelona, and Paris, we want this space to be a meeting point for those who share our passion. And now you will also find it in the heart of the United Arab Emirates.

We want each visit to be more than a simple purchase, turning it into an opportunity to dive into the Newcop world and share it with other enthusiasts of the field.
Without a doubt, with this opening we help the Arab city to establish itself as one of the best destinations for sneakerheads in the world.
Discover our new store
If you are on a dream vacation visiting “The Pearl of the Gulf”, you already have a must-stop: Newcop at Dubai Mall. And if not, remember you can discover our selection on our website, where we continue offering the best of the sneaker world.
Now we are in Madrid, Barcelona, Paris, and finally Dubai. This is a new chapter in our story, and we would love for you to be part of it. No matter where you are, our passion for sneakers keeps growing, and we want you to live it with us. We await you in our store or on our website to discover together the best of the sneaker world.