Origin and history of the Essentials brand

Essentials is the secondary line of Fear of God, the brand founded by Jerry Lorenzo. Launched in 2018 as an evolution of the previous “F.O.G.”, this proposal was born with a clear idea: to offer high-quality basics at a more affordable price, without losing the minimalist DNA and the relaxed silhouette that define the parent brand.

So you know: if you want to learn about the origin and history of the streetwear brand Essentials, keep reading and discover its key points, the essential garments, and the vision of the person behind the phenomenon.

Who is behind Essentials

The key name in all this is Jerry Lorenzo, a self-taught designer who has managed to position himself as a reference of modern “American luxury.” His approach combines comfort, personal cultural references, and a sober aesthetic that has defined Fear of God since its beginnings.

Essentials

Lorenzo grew up closely linked to the world of sports —his father was a Major League manager—, and that heritage is evident in his sensitivity to create pieces with broad proportions, functional materials, and a utilitarian approach. That same vision is carried over to Essentials, where he seeks to offer daily uniforms that maintain the coherence and quality of the main line, but with wider access.

How the streetwear brand came about

Before Essentials, Fear of God had already tested the accessible market with F.O.G. x PacSun (2014), a collaboration that connected with a young audience and showed there was appetite for their well-designed basics at a better price.

Essentials

The learning from that experience was consolidated in 2018 with Essentials, its own line with themed collections and well-defined storytelling —such as the “Homecoming” case for FW24—. Since then, Essentials has ceased to be just “the cheaper line” to become a brand with its own identity, repeatable and coherent. Its global presence in key retailers and steady growth reflect a clear formula: quiet design, recognizable aesthetic, and total versatility.

Essential Essentials garments for your wardrobe

If you are about to enter the Essentials world, there are key pieces to start with. Hoodies and crewnecks are the most iconic: relaxed volume, heavy cotton, and subtle graphics (embossed or with reflective details) that easily fit into any rotation.

Essentials Short Soft Grey

The Essentials shorts are one of the brand’s key garments: comfortable, minimalist, and perfect for everyday wear. The model in Soft Grey tone, available at Newcop, combines a relaxed fit with soft fabric and elastic waistband. An ideal basic for summer rotations or to wear with a hoodie and sneakers. A choice you can pair with the ASICS Gel-1130 Cream Clay Grey

Essentials pants

Essentials T-Shirt SS22 Dark Oatmeal

The Essentials SS22 t-shirt is one of the most representative pieces of the Fear of God uniform. This model in Dark Oatmeal tone stands out for its relaxed cut, heavyweight cotton, and a neutral color that matches everything. Ideal to wear alone or in layers all year round.

Essentials T-Shirt SS22 Dark Oatmeal

Essentials Fleece Crewneck Black

This black Essentials crewneck is one of those garments that never fail: absolute minimalism, relaxed cut, and the comfort of the fleece interior. If you like the gymrat aesthetic, it is a great option to wear over a tank top, with shorts or joggers, and still look good before or after the gym. It combines functionality and style effortlessly.

Essentials Fleece Crewneck Black

Also, they are a great choice to wear with all-black sneakers.

If these garments have not convinced you, we invite you to see the entire Essentials collection. And you can visit our stores in Paris, Madrid, Barcelona, or Dubai or always available on our website.

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David Camprubí

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CEO and founder of Newcop. His innovative vision and deep market knowledge position him as a prominent figure in the sneakers and urban fashion field.