Talk about Fake Gods is to do it from the new one streetwear hype in Spain, which has established itself as one of the reference brands for Generation Z. In this article, we are going to tell you everything about its origins, the reasons for its success, as well as some of its most famous collaborations.
And if you like them, take a look at our stores because you can find their products.
Who created FakeGods
Mario Núñez and Eric Buyers They are the young people founders of FakeGods. A brand that came to light in a year as turbulent as 2020, which marked us all with the dramatic Covid-19 pandemic.
These two friends took advantage of the lockdown to develop a university assignment which ended up becoming a full business approach. Paradoxically, they barely passed, but that was not a deterrent for them to believe in the viability of the business.
And they have done so well that thanks to their perseverance, today their popularity is through the roof, managing to dress personalities such as urban artist Quevedo or the star of the Spanish national football team, Pedro.
Designed and manufactured in Barcelona
Perhaps one of the aspects that has most what has resonated with the audience has been the closeness of Fake Gods, starting with its origin. Both the development of the idea and much of its production take place in Spain.
In fact, the founders themselves pointed out on the website about Esquire men's fashion that the customized garments for artists, bags, and accessories they occur in the closest environment.
What the brand is inspired by
The Barcelona-based label focuses on the street culture, with an American touch, but without looking back to its origins. In addition, it has a remarkable influence of music, always linked to the streetwear spirit.
But the fact of joining the most classic wave of this type of garments does not prevent them from perfectly expressing their own style, always trying to stand out with touches retro and vintage.
Since its creation
Since it burst onto the Spanish streetwear scene, Fake Gods has not stopped growing. Its evolution has been as meteoric as it is consistent, gaining ground among a young audience by playing its cards at social media level like few firms have done.
The brand has managed to maintain the freshness of its beginnings without losing ambition, adapting to trends, but always with its own narrative that connects with its community.
And one of the most effective ways to achieve this has been through collaborations with famous personalities from all fields, who are connected to their target audience.
Collaborations
- Quevedo: Alongside the Canarian artist, Fake Gods designed a limited edition leather bomber jacket with a biker style, incorporating a star that represents the musician's impact.
- Gerard Piqué: The former FC Barcelona footballer has been seen wearing Fake Gods garments at numerous events, which has contributed to the brand's visibility in the sports field.
- Pedri Gonzalez: Another of the top figures who have collaborated with Fake Gods is the international footballer with the Spanish national team, who, thanks to his age, manages to fully connect with the audience born in the 21st century.
- Sergi Roberto: the current player of Como 1907 has been another of the figures who has managed to take the garments beyond the borders of our country. The former Barça captain has always stood out for his passion for fashion, and Fake Gods garments are never missing from his wardrobe.
These are some of the most representative, but the list doesn't end there. Other celebrities from the Spanish scene such as the singer Saiko, model Lía Sikora or footballer Ángel Alarcón have also brought their garments or have collaborated directly in the process of development.
It is worth mentioning that the signature has a huge impact, which already reaches one hundred thousand followers on Instagram and that by itself is becoming a draw for high-profile figures who want to wear their clothes.
And now, thanks to Newcop, you can do it too. On our website, we have a specific section for Fake Gods where you can find their most outstanding products. (We personally love their sweaters, especially the Billiard Knitted, a classic of the brand) If you prefer, you can also visit our physical stores to see firsthand how good they look on you.
So, what are you waiting for to complete your outfit with one of the brands of the moment? We are waiting for you!
