Fake Gods doesn't waste any time , and if you haven't heard about it yet, you're taking it too long. In less than five years, they've gone from being a university thesis to an international clothing brand that has already been worn by Quevedo and Jude Bellingham —no small feat.
Their first pop-up in Madrid grossed €100,000 in two hours , and they plan to close the year with over €2 million in profit . So, if you still don't know what this whole phenomenon is about, keep reading because we're going to give you a little insight. 5 reasons to buy Fake Gods
Why Fakegods is succeeding
Fake Gods isn't about luck or virality. The key is a real passion for fashion . Mario Núñez, one of the founders, has been obsessed with streetwear since he was a teenager . While others were scrolling, he studied the journey of brands like Stüssy , 6ixt4our , and Belaguer , and applied it to his own universe.
@fakegodsbrand on Instagram
Together with Eric Buyer, his partner and co-founder, they continue to run Fake Gods like a hobby that has gotten out of hand , and it shows: they do what they like, when they want, without prefabricated formulas. And yes, that's also how you create a brand with soul.
Why it is worth owning some of his pieces
Their community doesn't just wear Fake Gods: they feel it as their own . There's no posturing or artificial hype. Everything here is real, from the processes to the mistakes. And perhaps that's why, even though they're not in every store around the world yet, they're already a global brand.
They have real street DNA
Fake Gods doesn't copy streetwear; it lives it. It was born at university, grew up and was built on the street, with references from the urban scene. Mario Núñez and Eric Ruiz didn't see fashion as a "plan B." This real connection with urban culture is evident in every drop: streetwear written with meaning, without formulas or posturing.
Because the price is fair for what it offers
It's not fast fashion, but it's not unattainable luxury either. Their garments are well-made, with intricate fabrics, excellent finishes, and limited releases. In an era where almost everything "premium" seems inflated, Fake Gods moves in a fair price range , especially knowing you're buying national designs.
@fakegodsbrand on Instagram
Clothing conveys identity, not just aesthetics
They don't make empty garments. Each collection has clear cultural references, nods to the urban scene, and messages that connect with their community. Their T-shirts, hoodies, and accessories aren't just eye-catching; they also speak volumes. If you're into fashion with a narrative, there's plenty of material here.
Because you are building a real community
Behind every launch, there are thousands of young people who feel the brand is their own. They don't just buy clothes; they share them, comment on them, and customize them. Fake Gods doesn't sell hype; it sells a sense of belonging . And that, in 2025, is pure gold.
Sport is part of our DNA.
Behind every garment lies an intention, a way of thinking. One of the brand's fundamental pillars is sport as an attitude to life , and this is evident in collections that inspire movement, perseverance, and street culture.
A good example is the Sambateca Tee , a t-shirt that blends rhythm and soccer, uniting dance and sports references with the relaxed, urban style that defines the brand. It's not just aesthetics: it's a coherence between what they do and what they believe .
@fakegodsbrand on Instagram
Plus, they're some of our favorite streetwear tees to buy . They meet our requirements for design, comfort, and identity.
So if these reasons have convinced you (and we know they have), you now know where to find the most coveted Fake Gods pieces . At Newcop, we focus on brands that have something to say, that come from the streets and that connect with those who aren't content with the same old thing.
Visit our online store or visit us in Madrid, Barcelona, Paris, or Dubai and get your favorite Fake Gods item. Because style is also about attitude, and you already know what yours is.
