If we asked you to name a single model of sneakers, we are sure that this would be the first one that would come to mind. And the Air Jordan in street fashion has been a before and after.
Today they set the trend again and that is why in this new Newcop article we are going to explain the reasons that have once again catapulted these iconic Nike sneakers to fame. Do not miss it!
Origin of street fashion and Air Jordan
We have to go back to the last decades of the last century, which were a revolution in the world of casual sneakers. More specifically in the world of basketball.
As we have already told you in other articles, sport has had a major importance in relation to the current position of sneakers in the world of fashion. Both for its practice and for the subcultures that have formed around it.
In this case, it was a model that was custom designed for the best basketball player of all time, Michael Jordan . Although, it should be noted that at that time it was a bet by Nike, since when they took the step of sponsoring his figure, the player was only a promise of what he became.
We have already seen the result, one of the best marketing strategies in history, which more than thirty years later, continue to be one of the public's favorite sneakers.
The relationship between current fashion and that of the 80s and 90s
The Air Jordan in street fashion was the basis of an entire movement that arose between 1980 and the dawn of the new millennium. It was a golden era in sporting terms, since it represented a qualitative leap towards what we know today.
But not only in that area, but also in many others. In a world without social networks, the most famous people of the moment were capable of setting trends. And that extended to cinema, music and television.
Beyond Michael Jordan, well-known faces such as Will Smith, Tony Howk, Tiger Woods and Spike Lee made this type of footwear another part of daily looks and a vindication of African-American culture.
Michael Jordan as a figure of equality between races
Far from any media opportunism, Michael Jordan emerged as a symbol of a community that came from an oppressive situation in his country, which, although having evolved compared to the beginning of the century, was terribly marked in many aspects.
Racism had experienced one of its darkest periods in the United States, and the appearance of this new star coincided with a revolutionary and opening moment on a cultural level.
But far from becoming the focus of confrontations or provocation, he managed to break barriers and promote equality , even in people totally unrelated to basketball.
Today, several decades after his retirement, Jordan's myth goes far beyond his scoring statistics, he is a legend who has left us a wonderful legacy in his shoes.
Jordan collaboration with Travis Scott
The recent union between Jordan and Travis Scott has represented, perhaps, the key milestone that has put these models back on the best-seller lists.
In fact, it has managed to introduce a new concept in street fashion, where music and sport converge to create powerful cultural symbols, based on the aforementioned eighties legacy of the Air Jordan.
The exclusivity of each release, along with the innovative design and Travis Scott's massive influence on popular culture, have turned these sneakers into true collector's items.
The jumpman is a symbol of status and style in street fashion
But if something characterizes the Air Jordan, it is the Jumpman logo . The silhouette of Michael Jordan suspended in the air has transcended the basketball courts to become a globally recognized emblem. Just look at it to know what we have in front of us.
This symbol is not only a guarantee of quality , but also a declaration of intentions, ideology and pride in belonging to a culture.
At Newcop we love Air Jordans, in fact, both in our physical stores and on this website, you can find a wide collection. Remember that you have many options to get the ones you like the most.
For example, you will enjoy free shipping for orders over €200, you will be able to finance your purchases and find models that are no longer available in other stores.
Now it's your turn to choose the ones that best fit your personality. The Air Jordan in street fashion has been a revolution, and now it can be a revolution in your closet too. Do not miss it!