If we asked you to name a single sneaker model, we are sure this would be the first one that comes to mind. And that is because, the Air Jordan in street fashion have marked a before and after.
Today they set trends again and that is why in this new article from Newcop we are going to explain the reasons that have once again catapulted these iconic Nike sneakers to fame. Don’t miss it!
Origin of street fashion and the Air Jordan
We have to go back to the last decades of the past century, which were a revolution in the world of casual sneakers. More specifically in the world of basketball.
As we have already told you in other articles, the sport has had a major importance regarding the current position of sneakers in the fashion world. Both for their practicality and for the subcultures that have formed around them.
In this case, it was a model designed specifically for the best basketball player of all time, Michael Jordan. Although it should be noted that at that time it was a bet by Nike, since when they took the step to sponsor his figure, the player was only a promise of what he became.
The result we have already seen, one of the best marketing strategies in history, which more than thirty years later, remain some of the public's favorite sneakers.
The relationship of current fashion with that of the 80s and 90s
The Air Jordan in street fashion were the foundation of a whole movement that developed between 1980 and the dawn of the new millennium. It was a golden era in sports terms, as it represented a qualitative leap toward what we know today.
But not only in that area, but also in many others. In a world without social media, the most famous personalities of the moment were able to set trends. And that extended to cinema, music, and television.
Beyond Michael Jordan, well-known faces like Will Smith, Tony Hawk, Tiger Woods, or Spike Lee, made this type of footwear a part of daily looks and a claim of African American culture.
Michael Jordan as a figure of racial equality
Far from any media opportunism, Michael Jordan he became a symbol of a community that came from an oppressive situation in their country, which, although it had evolved since the beginning of the century, was terribly marked in many aspects.
The racism had experienced one of its darkest periods in the United States, and the emergence of this new star coincided with a revolutionary and culturally open moment.
But far from becoming the focus of confrontations or provocation, he managed breaking barriers and promoting equality, even among people completely unrelated to basketball.
Today, several decades after his retirement, the myth of Jordan goes far beyond his scoring stats; he is a legend who has left us a wonderful legacy in his sneakers.
Collaboration of Jordan with Travis Scott
The recent union between Jordan and Travis Scott has perhaps represented the key milestone that has put these models back on the best-seller lists.
In fact, it has managed to introduce a new concept in street fashion, where the music and sports converge to create powerful cultural symbols, based on the aforementioned 80s legacy of Air Jordans.
The exclusivity of each release, along with the innovative design and Travis Scott's massive influence on popular culture, have turned these sneakers into true collector's items.
The Jumpman is a symbol of status and style in street fashion
But if there is something that characterizes Air Jordans, it is the logo Jumpman. The silhouette of Michael Jordan suspended in the air has transcended basketball courts to become a globally recognized emblem. Just looking at it tells you what we have in front of us.
This symbol not only represents a quality guarantee, but also a whole statement of intent, ideology, and pride of belonging to a culture.
In Newcop we love Air Jordans, in fact, both in our physical stores and on this website, you can find a wide collection. Remember that you have many options to get the ones you like the most.
For example, you will enjoy free shipping on orders over €200, you can finance your purchases, and find models that are no longer available in other stores.
Now it's your turn to choose the ones that best fit your personality. Air Jordans in street fashion have been a revolution, and now they can be in your wardrobe too. Don't miss out!
