Placeholder AVNIER – Newcop

AVNIER

AVNIER [AVNJE] IS THE CONTRACTION OF "AVANT-DERNIER", WHICH REFERS TO THE PENULTIMATE CONCERT OF THE CASSEURS FLOWTERS TOUR WHERE ORELSAN AND SÉBASTIAN STRAPPAZZON DECIDED TO CREATE THE BRAND.

A CONTRACTION SYMBOLIZING THE UNION OF THE TWO FOUNDERS AND THE RETRO-FUTURISTIC INSPIRATION THAT CARRIES THE BRAND. AN INSPIRATION EMBODIED BY THE ERASED "E" IN THE LOGO WHICH REVEALS ITS ANAGRAM, THE WORD AVENIR.

THE FIRST LETTERS OF THE WORDS AUDIO VISUAL COMPLETE THE SYMBOLISM OF THIS POLYSEMIC NAME, WHICH DRAWS ITS SOURCE FROM THE BACKSTAGES OF MUSIC AND CINEMA.
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