AVNIER [AVNJE] IS THE CONTRACTION OF "AVANT-DERNIER," WHICH REFERS TO THE PENULTIMATE CONCERT OF THE CASSEURS FLOWTERS TOUR WHERE ORELSAN AND SÉBASTIAN STRAPPAZZON DECIDED TO CREATE THE BRAND.  

A CONTRACTION TO SYMBOLIZE THE UNION OF THE TWO FOUNDERS AND THIS RETRO-FUTURISTIC INSPIRATION THAT DRIVES THE BRAND. INSPIRATION EMBODIED BY THE ERASED E OF THE LOGO WHICH REVEALS ITS ANAGRAM, THE WORD FUTURE. 

THE FIRST LETTERS OF THE WORDS AUDIO VISUAL COMPLETE THE SYMBOLISM OF THIS POLYSEMIC NAME WHICH FINDS ITS ORIGIN IN THE BACKSTAGES OF MUSIC AND CINEMA.