Today we're going to talk to you about some sneakers that are a real classic. The history and future of Asics it will always be linked to sports, but also to urban fashion. And although we are talking about a brand that has been active for many years, today it continues to be a benchmark in the sector.
Today in this new article of Newcop, we are going to tell you a little more about this brand that you can buy on our website and where their designs are headed. Are you ready to find out? Keep reading!
What is the origin of Asics sneakers
- To learn about the birth of these sneakers, we have to go back to the middle of the last century, specifically to the 1950s.
- At that time, a Japanese military veteran, Kihachiro Onitsuka, had the idea of enhancing the concept of health through exercise by designing sports shoes. A complete success for the time in the Japanese country, which was unaware of this type of development, more typical of Europe or North America.
- Initially, his career was based on the performance of the athletes, where over the decades it has established itself as a powerful sponsor of names like Novak Djokovic or the medalist Stefano Baldini.
- But little by little, it made a place within the world of sneakers, until it became one of the most valued brands by the public, as is the case with the origin of the Air Jordans.
Curiosities about the Japanese brand
- Meaning of the name: ASICS comes from the acronym of the Latin phrase "Anima Sana In Corpore Sano", which means "a sound mind in a sound body".
- Octopus Inspiration: the design of the first basketball shoes was inspired by the grip of an octopus's tentacles.
- Kihachiro OnitsukaThe founder started making sneakers at home after his time in the army.
- Onitsuka Tiger: before being called ASICS, the brand was known by that name in honor of its founder, and it still maintains a line of footwear with that name.
- First model: it was introduced in 1950 and was a basketball shoe designed to improve athletes' grip on the court.
- GEL Technology: In 1986, ASICS launched GEL technology, a cushioning system that revolutionized running shoes and remains relevant today.
- Emphasis on researchThe brand invests heavily in scientific research to improve its products, and even has its own Sports Science Institute in Kobe, Japan.
- Sustainable innovation: has made efforts to include recycled materials in the manufacturing of its sneakers, reducing the environmental impact.
The future of Asics comes hand in hand with innovation
ASICS never ceases to amaze us, and in Newcop We are very attentive to their next moves. If this brand has made one thing clear, it is that its future goes beyond simple sports shoes.
The Asian brand is betting heavily on innovation, not only to improve athletes' performance but also to continue being a reference in urban fashion.
Models like the GEL-NYC, he simplicity and the 1130 they are just a small sample of what awaits us. The GEL-NYC, for example, has been designed with those who seek the best of both worlds in mind: performance and style.
As for the simplicity, ASICS continues refining its technology to offer a shoe that not only supports long distances but is also lighter and more efficient.
Looking ahead, the brand is working on incorporating even more sustainable materials, such as plastic recycling and ecological technologies, to meet the demands of a consumer who increasingly values these kinds of details.
Everything points to ASICS continuing to be one of the leading brands in sports innovation. And do you know the best part? At Newcop, you can find all their new releases and even special editions or discontinued models.
We invite you to take a look at all the product range that you will find both on this website, where you will have free shipping and many other advantages, as well as in the stores in Paris, Barcelona, and Madrid. If you are a fan of this iconic brand, you can't miss it. We look forward to seeing you!
