Today we are going to talk to you about one of our favorite brands, specifically about the Nike collaborations most famous. And the American brand has been characterized throughout its history by linking its name to famous figures, both from sports and the design world.
If, like us at Newcop, you are always on the lookout for these interesting proposals, keep reading because we tell you everything.
What are Nike's most iconic collaborations
You don't need to be a sneaker expert to quickly associate a famous figure with this brand: Michael Jordan. Without a doubt, this collaboration marked a before and after for Nike, as its market impact was such that it became an unprecedented sales success.
From there, many personalities have been associating themselves with the brand to create distinctive models. But we are not only talking about athletes, who have indeed been their base, but also designers, singers, universities, teams, and even TV series like The Simpsons.-
Some have become true legends. Below, we list the most famous Nike collaborations, which you can also find at Newcop:
With Sacai
Let's continue with another commercial brand associated with luxury fashion: Sacai. This Japanese house was founded by Chitose Abe in 1999 and has positioned itself as one of the most influential brands in the sector both in formal and casual style.
The collaboration with Nike represents the fusion of two contrasting styles, resulting in designs with a striking aura of the Japanese country. So much so that their union results in a range of models that shine on their own both in structure and quality.
Nike and Off White
Off White is a brand associated with high-level fashion of Italian origin. Something that at first might seem an insurmountable limit when collaborating with Nike, a benchmark in the sports field.
However, the executives of these brands thought otherwise and they were not wrong. The collaboration between Nike and Off White represents a perfect union between luxury and urban fashion.
The result is unbeatable, giving the opportunity to dress with the distinctive touch of its designer, Virgil Abloh, without giving up the most casual style.
Nike and Travis Scott
As we told you at the beginning, Nike's collaborations have a very open scope, and a vivid example of this are their proposals generated together with singer Travis Scott.
We are talking about an artist who is a true symbol in the United States and has been able to establish a unique style that has become a reference for all his fans, also reaching sneakerheads around the world.
A very successful move by Nike, as it highlights the close bond between the world of rap and sneakers. As it could not be otherwise, the proposals of this collaboration are authentic, transgressive, and very original.
Discover the Travis Scott merchandising.
With the NBA
Some of the most famous sneakers are linked to the most famous teams in the best basketball competition in the world, as well as from their university sphere.
It is true that Michael Jordan was and is their top star, but nowadays, many Nike models are the result of collaboration with some of the best franchises and talent pools.
In this way, in our catalog you can find models from the Nets of Brooklyn, Chicago Bulls, Boston Celtics, or legendary universities like UCLA, Syracuse, or North Carolina, where Jordan himself trained.
Why Nike collaborates so much with artists
Nike's decision to regularly team up with personalities of all kinds or reference brands hides two clear aspects. On one hand, there is the pursuit of quality and differentiation from its competitors.
Partnering with brands like Off White or Sacai is a guarantee of success in the fashion world, both for prestige and for the certainty that the high level in tailoring, design, and structure will be non-negotiable.
But, in addition, the media impact generated with this type of union is huge, as it goes beyond the simple purchase of sneakers to become a personal identifier.
For example, twearing a pair of Travis Scott is not just wearing any footwear, as it says a lot about its wearer, both aesthetically and in terms of connection to a historical and human legacy like that of this famous singer.
Haven't seen them in person yet? It's time to fix that! You just have to take a look at our online store or stop by the Newcop physical locations in Paris, Madrid, or Barcelona to discover these and many other collaborationsWe are waiting for you!
