Have you ever tried to buy exclusive sneakers or be among the first to have a new model and missed out by seconds? In this new article from Newcop we are going to explain how sneaker drops work and how you can have more chances to get the most coveted models. Keep reading and we'll tell you everything!
What sneaker drops are
Surely you know this, but just in case we tell you: drops are thereleases of sneaker models in limited quantities or for a specific period of time. A whole strategy by brands that makes each new product become a desired object among sneakerheads.
The system is as simple as it is effective. An announcement is made date and an exact time where and when they can be bought. When the time comes, thousands of people are ready to get them and… most don’t succeed. But if you know how they work, you’ll have more options. Let’s get to know the most common formats.
Types of sneaker releases
Within the world of drops, there are different ways to carry them out. These are the most popular:
- First come, first served: the simplest. First come, first served. You have to be quick and lucky.
- Raffles: these are draws where you enter and, only if selected, will you have the opportunity to buy them.
- Exclusive Access: some stores and apps give early access to certain selected customers.
- Shock Drops: surprise launches that are not announced in advance. Only those who stay alert can catch them.
How to enter raffles
- Find active raffles: apps like Nike's SNKRS or Adidas Confirmed publish the dates and conditions.
- Register on time: most have a limited period to sign up. Don’t leave it until the last minute.
- Verify your account: some platforms require identity verification or a valid payment method.
- Participate in multiple raffles: Signing up at different stores increases your chances of winning.
- Watch the results closely: if you win, there is usually a short period to complete the purchase. Many participants lose their chance by not paying attention.
Key apps and stores to not miss any release
If you want to find out about drops before anyone else, you need to stay connected. These are some of the best apps and stores:
- Nike SNKRS: Nike's official app for exclusive releases.
- Adidas Confirmed: where Adidas launches its most sought-after collaborations.
- Newcop: our store offers limited editions and models you can no longer find in other shops.
- Backseries: the go-to blog to find out about the top releases and the sneakers with the most hype right now.
The most coveted sneakers
Next, we present some of the most sought-after models by collectors and which represent a global event every time they hit the market.
Travis Scott x Jordan
The Travis Scott x Jordan are collaborations that usually cause earthquakes among fans and guaranteed sales success. Their design with the inverted Nike swoosh and their unique way of understanding sneaker aesthetics make them unmistakable.
Off-White x Nike
The series created by Virgil Abloh revolutionized the world of sneakers with deconstructed designs, hanging tags, and an innovative vibe that is always present in every model. The Off-White x Nike are one of those must-have proposals for every collector. We love the Dunk Low Off-White Lot 25
Adidas Yeezy
Although Kanye West no longer collaborates with Adidas, the Yeezy are still an icon. Models like the 350 V2 or the Foam Runner combine comfort and futuristic design, perfect for a high-level urban look.
Dunk SB collaborations
Finally, the Nike Dunk SB have been the perfect canvas for some of the craziest collaborations, like Supreme to Ben & Jerry’s (yes, the ice cream ones) to the SB Dunk Low Supreme Rammellzee. They always have a unique design and usually sell out in seconds.
Where to buy exclusive sneakers
Although now you already know how sneaker drops work, if you still can't get the model you want, remember that at Newcop you can find sneakers that are hard to get in other shops.
You can take a look at our collection in the physical stores of Paris, Barcelona, and Madrid, and on this online store, where, among other things, we offer you free shipping on purchases over €200.
Don't miss out on the next drop. Follow us on social media, subscribe to our newsletter, and get ready to take home your favorite sneakers. See you at the next launch!
