31 May ‘23

History of New Balance: Everything you need to know

As you know, at Newcop we are true fans of sneakers and there are some brands that are our weakness. For this reason, today we are going to talk about the history of New Balance , since we love their designs.

We invite you on an exciting journey through the past , where we will reveal all the secrets and details you should know about this company, which has conquered the world of sports shoes. Can you come with us?

Beginnings of the New Balance brand

The history of New Balance sneakers begins in 1906 , when it was founded in Boston with a very specific mission: to manufacture orthopedic insoles to support people with foot problems.

In its early years, the company was dedicated exclusively to the creation of this type of product, using high-quality materials and applying artisan techniques .

Attention to detail and a commitment to quality were the cornerstones of New Balance from its humble beginnings. The company stood out for its focus on customizing templates, adapting them to the specific needs of each client.

This individualized attention allowed him to quickly build a reputation as a trusted manufacturer and gain a following on the national scene.

New Balance's first sneaker

In 1938, New Balance's story took a big turn in the world of sports shoes by introducing its first design for athletes to the market.

These first shoes stood out for their innovation and quality, since they were made with durable materials and very advanced manufacturing systems for the moment.

As a consequence of this, it quickly became a very successful product among athletes.

This first release laid the foundation for the future success of New Balance worldwide . Its foray into the sneaker market demonstrated the company's ability to adapt and pivot to other business models.

The revolution of the New Balance Trackster model

After the first half of the 20th century, New Balance launched its revolutionary model of sports shoes called "Trackster " on the market. This design marked a before and after in the running industry , and consolidated New Balance as a leader in innovation and performance in the sector.

Sneakers trackster They presented a series of characteristics that redefined those used to date. For one, it was the first running shoe available in different widths , allowing for a more personalized and comfortable fit for runners.

On the other hand, it incorporated a sole with rubber studs for exceptional traction on various surfaces, preventing slipping on the slopes and increasing grip.

The acceptance of the Trackster model by the runners was, how could it be otherwise, extraordinary. This sneaker crossed borders and put New Balance on the map worldwide.

International expansion of New Balance

Already in 1982, New Balance took the definitive leap towards global expansion by beginning its foray into international markets . This stage marked a key milestone in the history of the brand, since it allowed it to bring its innovative products to athletes in dozens of countries.

New Balance 's international expansion was carried out strategically, establishing alliances with distributors and retailers in different regions.

As the brand expanded, it quickly gained recognition and a loyal fan base for any new product that came onto the market.

The key to New Balance's success in its international expansion was the effort to understand the demands of each market and adapt its product offering to different types of public.

Today, New Balance has established itself as one of the leading sports shoe brands and millions of people wear them every day, not only for training, but as part of their daily outfit.

The irruption of New Balance among celebrities, athletes and big clubs

To end this review of the history of New Balance , we cannot fail to point out its impact among the great personalities of the world of music, entertainment and sports.

The fact that celebrities from all over the planet have worn their sneakers have consolidated the brand's status as a benchmark label in fashion trends.

New Balance has established strategic collaborations with such renowned celebrities as the musician and producer Jaden Smith or the famous Dwayne "The Rock" Johnson .

In addition, New Balance has been chosen by leading athletes in a wide range of disciplines. From Canadian tennis player Milos Raonic to Jamaican sprinter Yohan Blake , many elite athletes have turned to New Balance to achieve their best results in high-level competitions.

New Balance's presence has also been consolidated in the field of football , with emblematic associations such as Liverpool FC , Sevilla FC or Athletic Club de Bilbao that have been key in the history of the brand.

As you know, on the Newcop website you can find the most interesting New Balance models such as the 550 or the 2022 R. In some cases, we are talking about designs that you can no longer buy in other stores due to lack of stock.