Although it may be unsettling, if you are a follower of the fashion world, this peculiar term will sound familiar. The ugly sneakers (also known as chunky sneakers) are a type of footwear that reached their peak popularity in the first decade of this century.
These sneakers, known for their unconventional and striking appearance, they challenged traditional beauty standards and became a symbol of originality worldwide.
But what has become of them? Are they still at the top or are they a thing of the past?
In this new article of Newcop we are not only going to talk about this issue, but we will also delve into the more eye-catching models and where this very particular way of understanding sneakers is headed.
What exactly are ugly sneakers
The literal translation from English is ugly sneakers, a term that will put off more than one given its discouraging description. But nothing could be further from the truth, since around the year 2010 this type of designs were adopted by some of the biggest fashion brands, being the protagonists of the most prestigious runways in the world.
Additionally, they have been many celebrities who have proudly worn them and have even turned them into a symbol of their messages or way of understanding life, like the models Emily Ratajkowski or Bella Hadid. Or athletes Lewis Hamilton and Héctor Bellerín
The ugly sneakers are characterized by their bulky appearance, with thick soles and exaggerated details. Many people label them as extravagant or visually unattractive, hence their nickname.
However, the reality is that they challenge traditional aesthetic standards and it is precisely this aspect that gives them value.
Best ugly sneakers of the moment
If you have entered this article to find out if ugly sneakers are still in fashion, the answer is a resounding yes. In Newcop we know it well, since on our website you can find some of these designs and we must confess they are very popular with customers.
While it is true that fashions change, the reality is that some of these sneakers are already a true icon. This is the case of the Vaporwaffle Sacai Sail Gum by Nikestand out, featuring a robust look with their striking detached sole at the back and several centimeters of height.
Looking for the counterpart to those chunky white sneakers, the New Balance 9060 Black Castlerock with an elegant black color characterized by a modular design that makes a difference from the first glance.
These models are a clear example of the current evolution of this footwear concept, making it wearable for any type of person, without drawing too much attention.
But if you are looking precisely for that, special mention goes to the queens of ugly sneakers, which we find within the series NOCTA by Nike. It is an innovative way of making sneakers that turns the traditional concept upside down. And although we don't see silhouettes that enlarge the foot like in other models, we can see those curved lines that create volume and dynamism.
Without a doubt, we highlight the Nike Hot Step 2 Drake NOCTA Opti Yellow this cNike collaboration with Drake they are pure statements of intent: an upper in vibrant yellow with sculpted lines that look like they came from a concept car, mini Swoosh in chrome that adds a premium touch, and a sole with G-Tek traction that ensures stability with every step. Beneath that futuristic look, they hide the classic visible Air cushioning, guaranteeing comfort for everyday wear without losing the hype factor
Future of this type of sneakers
As we move towards a new era in fashion, the trend of ugly sneakers has undergone some transformations. Although classic models can still be found on the market, an evolution towards is observedmore sophisticated and subtle designs like the aforementioned ones from Nike.
Brands and designers have been exploring ways to maintain the original essence, but adapting to the changing tastes of consumers and, above all, opening them up to a more sober audience.
One of the reasons why ugly sneakers have endured in the fashion industry is their ability to generate controversy. The boldness of their design and their disruptive appearance have sparked interest among all those who seek a striking outfit at all times.
It is important to highlight that ugly sneakers are not a passing phenomenon. They have proven to be more than just a trend, finding their place among the public and establishing themselves as a very personal style option for those looking for something different.
For that reason, at At Newcop, we are betting big on them and we are convinced that many of the models you find on our website will soon become true collector's items.
So you know, if you don't yet have ugly sneakers in your wardrobe, now is the perfect time to give them a chance. You can visit our physical stores in Madrid, Barcelona, Paris, and Dubai or our website.
