The the story of the Yuxus brand is a perfect example of how creativity and urban culture can merge. Let's review the evolution of that brand within the streetwear and we will introduce you to some of their key creations.
Of course, you can find them all in Newcop stores and on their website. Let's get to it!
Who is behind Yuxus
Yuxus is a company that was born driven by a young creative team that understands fashion as a channel of personal expression. Its founders, Fernando Carrillo and Guillermo and Álvaro Ferre, launched the project at just 16 years old and have grown without external funding.
From the beginning, they have committed to a development that truly connects with the street. They do not seek to follow trends, but to create designs with personality and their own styles.
The audience connects with Yuxus precisely because of that, as they are not just another copy. They perceive the consistency between what they communicate in marketing and what they offer in every product. And that, in this sector, is gold. Each collection represents a clear vision, where design never separates from the urban concept.
In fact, their followers know they are not just buying a garment, but a way to assert themselves, aligned with the values of sustainability, quality, and minimalism.
How the brand was born and its evolution
One of the most striking points is their exponential growth. These three friends went all in with a small investment, close to 1,000 euros, reinvesting what they generated into new productions and structure.
A much-discussed part of their origin is that the spark arose in a drawing class, where the exercise of designing a garment becomes the seed of the project.
From there, the momentum was direct: create clothing with identity, sell it first within their circle, and use social media to scale without losing creative control. The growth comes with a digitally native model that gradually transcends to the physical scene. First they made their way into third-party spaces and finally opened their first stores in Madrid.
That transition from “online only” to “360 brand” reinforces the concept that the community not only buys garments, it buys belonging. And here fits the the story of the Yuxus brand, since their own journey continues to gain new followers who feel identified with them.
The iconic Yuxus pieces you should know
There are many the designs that Yuxus has brought to light since 2018. Some garments have clearly managed to represent the brand's DNA.
They are pieces that summarize their style and work both alone and within a look complete and you can find them at Newcop.
Yuxus Magenta Vanguard Hoodie: This sweatshirt stands out for its explosion of color and its structure. It is a sweatshirt that makes a statement without being excessive. It works well with neutral pants and is perfect for everyday wear. A comfortable sweatshirt to complete your university looks
Yuxus Neon Icons Tee: This is a t-shirt designed for those who seek a strong visual point without falling into loud tones. Its blue tone and white prints create an interesting mix that takes us from minimalism to grunge in a single design.
Yuxus Pattern Tee White: if you are looking for pure urban style, this t-shirt is for you. Both its structure and its graphics take us directly to the streetwear and their white and black colors make them easy to combine with any tone.
These pieces well reflect the brand's trajectory and they are a vivid example of the range of possibilities they offer us. Far from being a rigid label, their proposal embraces different ways of understanding urban fashion. Without a doubt, a real success.
And if you are thinking about getting these or other proposals from this group of Spanish entrepreneurs, at Newcop we have selected their best products for you.
You can find them both on this website and in our physical stores in Madrid, Paris, and BarcelonaRemember that you can benefit from free shipping, financing and you can pair them with products from top brands like Nike, Adidas, or Puma. We look forward to seeing you!
