In 2025, the legendary Air Jordan 1 High will turn 40. We 're talking about what are undoubtedly the most famous sneakers and what marked a turning point for Nike. You already know the story, but today we're going to tell you how they've evolved since Michael Jordan first stepped onto the court in them. Will you join us?
Evolution of the Air Jordan 1 High over these four decades
-The eighties They witnessed the launch of these sneakers, which marked a turning point in the athletic footwear industry. They were released in 1985 and were the work of designer Peter Moore. Their red and black colors led to their ban by the NBA , paradoxically becoming one of the biggest marketing campaigns in history.
-In the 1990s, Nike continued to ride the wave generated by Michael Jordan , who was in his prime, and created a sub-brand that referenced the player himself. This led to the emergence of a multitude of new models , and the brand even accompanied the player to his final game with a version of the original design he wore at Madison Square Garden in 1998.
-In the first decade of the 21st century, the Air Jordan experienced a brief period of decline , inevitable after the retirement of the star , but gradually resurfaced with occasional releases that appealed to a more nostalgic audience. It was the seed for what would come years later.
It wasn't until 2013 that they began to gain a strong foothold in the market, thanks primarily to their influence on urban culture. A multitude of reissues were released, as well as collaborations with Travis Scott , Dior, and Off-White , establishing Jordans as a top-tier option for streetwear enthusiasts.
Why the Air Jordan 1 High Remains an Icon
Perhaps we've already mentioned the main key to all of this in the previous section : nostalgia . If Nike has known how to do anything, it's turn a sports star into a myth that embodies a whole cultural sentiment.
Wearing Air Jordans has different meanings , since on one hand it builds a bridge with urban fashion, on the other it brings us back to the African-American neighborhoods of the United States and, of course, it is a symbol of vindication and revolution.
For this reason, the models often draw the audience's attention to the rear, offering an excellent combination of retro style and the latest market trends. A clearly unbeatable formula.
Models that are still in trend
At Newcop , you can find some of the most relevant models that regularly appear on Nike's best-selling lists. Among them, we recommend the following:
- Air Jordan 1 Retro High OG SP Union LA Chicago Shadow : We thought it would be interesting to suggest this model because it's a good example of what we were talking about. It's a vintage design that retains the classic black and red colors, with visible stitching, but with a new look thanks to its distressed look that pays homage to skater culture.
- Air Jordan 1 Retro High OG White Cement: This model is one of our favorites thanks to its originality . As its name suggests, it simulates cement with a very unusual texture rendered in gray and white. A great way to wear an Air Jordan 1 in a different way.
- Air Jordan 1 Zoom CMFT 2 Teyana Taylor A Rose From Harlem : its name gives us a very revealing clue, and that is that this design features the collaboration of the singer Teyana Taylor and captures all the essence of the popular New York neighborhood of Harlem . Every detail counts, and we see it in the seams and in the masterful combination of colors.
- Air Jordan 1 Retro High J Balvin : And for an even bigger twist, we recommend the striking sneakers signed by the famous Latin artist J. Balvin. His design speaks volumes; this is an absolutely disruptive design that shows how Jordan is capable of reinventing his designs time and time again.
Don't let 2025 pass you by without taking with you the legacy of one of the most important brands in the history of sneakers .
Check out our online store or visit Newcop's physical locations in Paris, Madrid, Barcelona, and Dubai to see them firsthand. We look forward to seeing you there!
