In 2025 the mythical Air Jordan 1 High turn 40 years olds. We are talking about undoubtedly the most famous sneakers that marked a before and after for the Nike factory. You already know the story, but today we are going to tell you how they have evolved since Michael Jordan took them to the court. Will you join us?
Evolution of the Air Jordan 1 High over these four decades
-The eighties were witnesses to the launch of these sneakers that marked a before and after for the sports footwear sector. They came to light in 1985 and were the work of designer Peter Moore. Their colors, red and black, caused the NBA to ban them, paradoxically becoming one of the greatest marketing campaigns in history.
-In the nineties Nike continued taking advantage of the wave generated by Michael Jordan, who was in his prime, and created a sub-brand that referenced the player himself. In this way, many new models emerged and he even accompanied the player until his last game with a version of the original design he wore at the Madison Square Garden in 1998.
-In the first decade of the 21st century the Air Jordan lived a small blackout, inevitable after the retirement of the star player, but little by little it began to resurface with occasional releases aimed at the most nostalgic audience. It was the seed for what would come years later.
-Was starting from the year 2013 when they became strongly noticeable in the market again, mainly thanks to their influence on urban culture. Numerous reissues were launched, as well as collaborations with Travis Scott (who has already collaborated countless times with the brand, here are our favorite models from Jordan x Travis), Dior, and Off-White that positioned the Jordans as a top choice for streetwear lovers.
Why the Air Jordan 1 High remain an icon
It may be that the main key to all of this has already been mentioned in the previous section: the nostalgia. And indeed, if there is something Nike has known how to do, it has been to turn a sports star into a myth that embodies an entire cultural feeling.
Wear some Air Jordan has different meanings, since on one hand it builds a bridge with urban fashion, on the other it takes us back to the African American neighborhoods of the United States and, of course, it is a symbol of empowerment and revolution.
That's why models usually lead the audience's view backward, with an excellent combination between retro style and the latest trends of the market. An unbeatable formula by all means.
Models that are still trending
At Newcop you can find some of the most relevant models that often appear on Nike's best-selling lists. Among all the Air Jordan 1 models, we recommend the following:
- Air Jordan 1 Retro High OG SP Union LA Chicago Shadow: we found it interesting to propose this model to you because it is an example of what we were telling you. It is a vintage design, in which the classic black and red colors are maintained, with visible stitching, but with a new air thanks to its worn look that pays tribute to the skater culture.
- Air Jordan 1 Retro High OG White Cement: this model is one of our favorites thanks to its originality. As its name suggests, it simulates cement with a very curious texture captured with gray and white colors. A great way to wear Air Jordan 1 in a different way.
- Air Jordan 1 Zoom CMFT 2 Teyana Taylor A Rose From Harlem: its name gives us a very revealing clue, and that is that this design features the collaboration of singer Teyana Taylor and captures the entire essence of the popular New York neighborhood of Harlem. Every detail matters, and we see it in the stitching and in the masterful combination of colors.
- Air Jordan 1 Retro High J Balvin: and to take it a step further, we recommend the striking sneakers that bear the signature of the famous Latin artist J.Balvin. His proposal says it all, we are facing an absolutely disruptive design that shows how Jordan is capable of reinventing its offerings again and again.
Don't let this 2025 pass without carrying with you the legacy of one of the most important brands in the history of sneakers.
Take a look at our online store or visit the physical locations of Newcop in Paris, Madrid, Barcelona, and Dubai to see them in person. We look forward to seeing you!
