As we told you in previous posts, Newcop has opened the first store outside Europe, nothing more and nothing less than in Dubai. To celebrate, we have been creating and participating in various events, but without a doubt the most important has been bringing Dubai to our favorite ambassador: Pep Guardiola.
Style, culture, and leadership
The team of Esquire Middle East I wanted to organize a new series of events under the slogan of '“In conversation with… and that's where we come in as collaborators.
Although the event was called “in conversation”, it was not only present in the name, it was a real conversation. Close and unfiltered, with someone who has not only won a lot, but thinks about every step he takes.
The event took place in Marsa Boulevard, one of the most exclusive places in the thriving city of the United Arab Emirates, and Esquire made an excellent selection of guests that mixed fashion, culture, and sport.
Guardiola's conversation
Guardiola talked about football, yes, but also about leadership, consistency, about how something big is built from the small. There was no smoke, only ideas. The kind that connect with anyone who wants to do things right.
Throughout the talk, Pep didn't utter clichés or prepared speeches brought from home. He spoke like someone who has been at the top for years, but still keeps his feet on the ground analyzing every detail as if it were the first time.
When asked what defines his career, he did not hesitate: "constancy”. Just like that, without embellishments. And then came the phrase that drew laughter: “Working at the richest clubs helps, but it does not replace daily work.”
There were also more personal moments. He recalled City's treble in 2023 as one of the great milestones, but did not hide that this year is being tougher: "Football is like life, it goes in streaks," he said with total naturalness.
Newcop as collaborators
This was not just any event, and for Newcop, it was not just another collaboration. We were there because we share something more than style with Pep: we share vision.
Guardiola was not only the guest of honor, he also is ambassador of our brand, someone who represents the values that drive us. During the event, he spent time greeting the attendees before going on stage. Approachable, unhurried, like someone who knows that the important thing is not to impress, but to connect.
That same approach is what we apply to each of the models that we bring to you both in the store and on the web, but this is not a post to recommend models, although you can take a look at our latest post.
That's why being part of this meeting was natural. Because when we talk about leadership with style, we want to be in the room. And if it's in Dubai, even better.
All the sneakers we bring to the event can be found both on this website and in the physical stores of Paris, Madrid, Barcelona and recently in the Dubai Mall. What are you waiting for to get a new model? We are waiting for you!
