Have you ever tried to buy an exclusive pair of sneakers or be among the first to get a new model only to be left out by seconds ? In this new article from Newcop , we'll explain how sneaker drops work and how you can get more chances to get your hands on the most coveted models. Read on and we'll tell you all about it!
What are sneaker drops?
You probably already know this, but just in case, we'll tell you: drops are the release of sneaker models in limited quantities or for a specific time period. A brand strategy that makes each new product a covetable item for sneakerheads.
The system is as simple as it is effective. A date and exact time are announced when they can be purchased, and where. When the time comes, thousands of people are ready to get their hands on them, and most don't succeed. But if you know how they work, you'll have more options. Let's take a look at the most common formats.
Types of sneaker releases
Within the world of drops, there are different ways to do them. These are the most popular:
- First come, first served : the simplest. Whoever arrives first, buys. You have to be quick and have luck.
- Raffles : These are drawings where you sign up and, only if you are selected, will you have the opportunity to purchase them.
- Exclusive Access : Some stores and apps give early access to select customers.
- Shock Drops : Surprise releases that aren't announced in advance. Only those who are on the lookout can catch them.
How to sign up for the raffles
- Find active raffles : Apps like Nike's SNKRS or Adidas' Confirmed publish dates and conditions.
- Register early : Most have a limited registration period. Don't leave it to the last minute.
- Verify your account : Some platforms require identity verification or a valid payment method.
- Participate in multiple raffles : Signing up at different stores increases your chances of winning.
- Pay attention to the results : If you win, there's usually a short period of time to complete the purchase. Many participants miss their chance due to lack of attention.
Key apps and stores to make sure you don't miss any new releases
If you want to know about drops before anyone else , you need to be online. Here are some of the best apps and stores:
- Nike SNKRS : Nike's official app for exclusive releases.
- Adidas Confirmed : Where Adidas launches its most sought-after collaborations.
- Newcop : Our store offers limited editions and models that you can't find anywhere else.
- Backseries : the go-to blog for keeping up with the latest hot releases and the most hyped sneakers of the moment.
The most coveted sneakers
Below, we present some of the most sought-after models among collectors , which are a global event every time they are released.
Travis Scott x Jordan
The Travis Scott x Jordan These are collaborations that tend to create a stir among fans and are guaranteed sales success. Their inverted Nike swoosh design and unique take on sneaker aesthetics make them unmistakable.
Off-White x Nike
The series created by Virgil Abloh revolutionized the world of sneakers with unstructured designs , hanging tags, and an innovative touch that's always present in each model. The Off-White x Nike are a must-have for any collector. We love the Off-White Dunk Low Lot 25
Adidas Yeezy
Although Kanye West no longer collaborates with Adidas , Yeezys remain iconic. Models like the 350 V2 and the Foam Runner combine comfort and futuristic design, perfect for a high-end urban look.
Dunk SB collaborations
Finally, the Nike Dunk SB has been the perfect canvas for some of the craziest collaborations, from Supreme to Ben & Jerry's (yes, the ice cream ones) to the SB Dunk Low Supreme Rammellzee. They always have a unique design and usually sell out in seconds.
Where to buy exclusive sneakers
Although now you know How sneaker drops work . If you still can't get the model you want, remember that at Newcop you can find sneakers that are hard to find in other stores.
You can check out our collection in our physical stores in Paris, Barcelona, and Madrid , and in this online store, where, among other things, we offer free shipping on purchases over €200.
Don't miss out on the next drop. Follow us on social media, subscribe to our newsletter, and get ready to take home your favorite sneakers. See you at the next launch!
