Today we are going to talk to you about some sneakers that are a true classic. The history and future of Asics will always be linked to sports, but also to urban fashion. And although we are talking about a brand that has been active for many years, it is still a benchmark in the sector today.
Today in this new article from Newcop, we are going to tell you a little more about this brand that you can buy on our website and where its designs are headed. Are you ready to discover it? Keep reading!
What is the origin of Asics sneakers
- To learn about the birth of these sneakers, we have to go back to the mid-20th century, specifically the 1950s.
- At that time, a Japanese military veteran, Kihachiro Onitsuka, had the idea of enhancing the concept of health through exercise by designing sports shoes. A complete success for the time in the Japanese country, which was unaware of this type of development, more typical of Europe or North America.
- Initially, its trajectory was based on the performance of athletes, where over the decades it has established itself as a strong sponsor of names like Novak Djokovic or medalist Stefano Baldini.
- But little by little it made a place within the sneaker world, becoming one of the most valued brands by the public, as happens with the origin of the Air Jordans.
Curiosities about the Japanese brand
- Name meaning: ASICS comes from the acronym of the Latin phrase "Anima Sana In Corpore Sano," which means "a sound mind in a sound body."
- Octopus inspiration: the design of the first basketball shoes was inspired by the grip of an octopus's tentacles.
- Kihachiro Onitsuka: the founder began making shoes at home after his time in the army.
- Onitsuka Tiger: before being called ASICS, the brand was known by that name in honor of its founder, and it still maintains a footwear line under that name.
- First model: it was introduced in 1950 and was a basketball shoe designed to improve athletes' grip on the court.
- GEL technology: in 1986, ASICS launched GEL technology, a cushioning system that revolutionized running shoes and remains relevant today.
- Emphasis on research: the brand invests heavily in scientific research to improve its products, even having its own Sports Science Institute in Kobe, Japan.
- Sustainable innovation: it has made efforts to include recycled materials in the manufacturing of its sneakers, reducing environmental impact.
The future of Asics comes hand in hand with innovation
ASICS never ceases to surprise us, and at Newcop we are closely watching their next moves. If this brand has made anything clear, it is that its future goes beyond simple sports shoes.
The Asian brand is betting heavily on innovation, not only to improve athletes' performance but to continue being a reference in urban fashion.
Models like the GEL-NYC, the Kayano and the 1130 are just a small sample of what awaits us. The GEL-NYC, for example, has been designed with those who seek the best of both worlds in mind: performance and style.
Regarding the Kayano, ASICS continues refining its technology to offer a shoe that not only supports long distances but is lighter and more efficient.
Looking to the future, the brand is working on incorporating even more sustainable materials, such as plastic recycling and eco-friendly technologies, to meet the demands of a consumer who increasingly values these kinds of details.
Everything points to ASICS continuing to be one of the leading brands in sports innovation. And do you know the best part? That at Newcop you can find all their new releases and even special editions or discontinued models.
We invite you to take a look at the entire product range that you will find both on this website, where you will have free shipping and many other advantages, as well as in the stores in Paris, Barcelona, and Madrid. If you are a fan of this iconic brand, you can't miss it. We look forward to seeing you!
