Fakegods doesn’t waste time, and if you hadn’t heard yet, you’re already late. In less than five years they have gone from a university final project to an international clothing brand already worn by Quevedo or Jude Bellingham, quite something.
Their first pop-up in Madrid billed 100.000 € in two hours and they plan to close the year with more than two million euros in profits. That’s why, if you still don’t know what this whole phenomenon is about, keep reading because we’re going to give you 5 reasons to buy Fakegods
Why Fakegods is succeeding
Fakegods' success is not luck or virality. The key lies in behind it is real passion for fashion. Mario Núñez, one of the founders, has been obsessed with streetwear since his teenage years. While others were scrolling, he studied the journey of brands like Stüssy, 6ixt4our or Belaguer, and applied it to their own universe.
@fakegodsbrand on Instagram
Together with Eric Buyer, his partner and co-founder, they continue managing Fakegodslike a hobby that has gotten out of hand, and you can tell: they do what they like, when they want, without prefabricated formulas. And yes, that’s also how a brand with soul is created.
Why it’s worth having some of their pieces
Their community doesn’t just wear Fakegods: they feel it as their own. There is no posturing or artificial hype. Here everything is real, from the processes to the mistakes. And maybe that’s why, even though they are not yet in every store in the world, they are already a global brand.
They have real street DNA
Fakegods doesn’t copy streetwear, it lives it. It was born at university, grew up and was built on the street, with influences coming from the urban scene. Mario Núñez and Eric Ruiz didn’t see fashion as a “plan B.” That real connection with urban culture is noticeable in every drop: it’s streetwear written with meaning, without formulas or posturing.
Because the price is fair for what it offers
It’s not fast fashion, but neither is it unattainable luxury. Their garments are well made, with worked fabrics, good finishes, and limited releases. In a time when almost everything "premium" seems inflated, Fakegods operates in an honest price range, especially knowing you are buying national design.
@fakegodsbrand on Instagram
Clothing conveys identity, not just aesthetics
They don’t make empty garments. Each collection has clear cultural references, nods to the urban scene, and messages that connect with their community. Their t-shirts, hoodies, and accessories not only catch the eye, they also tell a story. If you like fashion with a narrative, here there is plenty of material.
Because it is building a real community
Behind every release, there are thousands of young people who feel the brand as their own. They don’t just buy clothes, they share them, talk about them, customize them. Fakegods doesn’t sell “hype,” it sells sense of belonging. And that, in 2025, is pure gold.
Sport is part of the DNA
Behind every garment there is an intention, a way of thinking. One of the fundamental pillars of the brand is the sport as a way of life, and that is noticeable in collections that breathe movement, perseverance and street culture.
A good example is the Sambateca Tee, a t-shirt that mixes rhythm and football, combining references from dance and sport with the relaxed and urban style that defines the brand. It’s not just aesthetics: there is coherence between what they do and what they believe.
@fakegodsbrand on Instagram
Also, they are among our favorite streetwear t-shirts to buy. Meeting our requirements of design, comfort and identity.
So if these reasons have convinced you (and we know they have), you already know where to find the most desired garments from Fakegods. In Newcop we bet on brands that have something to say, that are born from the street and connect with those who are not satisfied with the usual.
Enter our online store or visit us at Madrid, Barcelona, Paris or Dubai, and get your favorite garment from Fakegods. Because style is also about attitude, and you already know what yours is.
