In the world of luxury, the rules have changed. Year after year, the great fashion houses have been embracing a younger audience, more urban and more connected to the street. We see it on their runways: it is no longer all tailoring and classic cuts. Today, sweatshirts, casual coats, denim, and — above all — trainers are part of the catalogue of the top brands in the world.
And it is precisely there that we focus: high-end trainers for men that combine design, quality, and that exclusive touch that makes the difference.
The impact of luxury on street fashion
Years ago, the idea of mixing trainers with a tailored coat would have sounded like sacrilege. Today, it is the uniform of the front row. Street fashion stopped being just a street thing to sneak into the most exclusive shows. And it was no accident: the great brands clearly saw that the future of luxury lay in connecting with a generation that values both design and comfort.

That union has given rise to historic collaborations, campaigns with artists from the street world, and capsule collections where a trainer can cost as much as a bespoke suit. In fact, combining suits and trainers is a trend we have seen growing for some years, we explain how to do it.
The interesting thing is that we are not only talking about price, but about narrative: premium materials, limited production, story behind it. Luxury is no longer about ties. It is about trainers with identity.
Luxury trainer models with the most hype
In this selection, we are not only talking about design or materials, but about what is setting the pace right now: exclusive collaborations, shapes that sell out in minutes, and trainers that are both an investment and a style statement. These are some of the high-end trainers for men with the most hype that you can find at Newcop right now.
Air Jordan 1 Low Travis Scott Reverse Mocha
One of the most desired collaborations of recent years. The Reverse Mocha combines the classic DNA of the Jordan 1 with the unmistakable mark of Travis Scott: inverted swoosh, earth tones, and a vibe that mixes retro with disruptive. Premium materials, careful details, and a shape that fits both urban looks and more polished ones.

Nike Dunk Low Off-White Lot 21
The legacy of Virgil Abloh continues to leave its mark. Within the series “The 50”, the Lot 21 is one of the most balanced: base in neutral tones, strategic color accents, and that mix of textures only Off-White knows how to handle. The zip tie, side texts, and extra lacing are pure statement without losing versatility.

Air Jordan Jumpman Jack TR Travis Scott University Red
Travis breaks the mold again with this new shape that combines performance and aesthetics with his own mark. The Jumpman Jack TR mixes technical materials with bold details, and that intense red color that does not go unnoticed. The strap on the instep and the sturdy design make it a trainer meant to step hard, literally and aesthetically.

Adidas Forum Low Bad Bunny Back to School
Bad Bunny reinterprets one of the most classic models. The Forum Low Bad Bunny has a dark, forceful, and very characterful approach. All in black, with premium finishes, details like the double tongue, and a design that pays tribute to school uniforms… but from a street perspective. They are comfortable, versatile, and have that visual weight that lifts any outfit.

SB Dunk Low Born x Raised "One Block at a Time"
More than a collaboration, a tribute to street culture with roots. This model mixes premium leather, 3D embroidery, and messages that turn every detail into a statement. The “One Block at a Time” is not just a name, it is a philosophy reflected in every stitch. Well-measured colors, strong presence, and materials that raise the level.

Premium materials and the hype of limited editions
Although they remain part of the fast fashion world, many high-end trainers care for details as if they were collector’s pieces. Premium materials, well-crafted finishes, limited editions that sell out in minutes… All this influences the value of a trainer, not only in what it costs but in what it conveys when you wear it.
Investing in these types of models does not mean worshipping hype, but understanding that there are pairs that combine design, comfort, and a certain exclusivity without needing to go to extremes. And when a trainer serves you both for everyday use and to stand out, that is when it starts to be worthwhile.
Although if you were only reading this post out of curiosity and for now have a tighter budget, we leave you a selection of Adidas for under 150 euros.

In the end, good high-end trainers not only elevate your outfit, they also accompany you with style and consistency. Because yes, they are a trend, but they are also functional, comfortable, and increasingly versatile. At Newcop we select only the models that truly deserve to be in rotation: for design, for story, or for how they feel underfoot.
You can find them in our online store or come see them (and try them on) at our locations in Madrid, Barcelona, Paris, or Dubai. Because having style also means knowing how to choose what you wear… and when.