If you are a fan of sneakers, you cannot miss the recommendation that we are going to make today. This is the movie Air , one of the most watched titles in recent weeks on the Amazon Prime platform.
But what is special about this film for sneaker lovers? Well, it is a story based on true events . More specifically, the birth of the model that marked a before and after in the sector: the Air Jordan .
Behind that iconic Nike line, that we like so much at Newcop , there is a whole plot of risk, overcoming and a pinch of fortune. Do you want to know a little more about the movie that everyone is talking about? Keep reading and we'll tell you everything!
Air's argument
To enter into context we have to situate ourselves in the eighties in the United States . Back then, the most glorious era of basketball was about to begin.
Despite the fact that some figures shone in the past, no one could imagine what was going to happen on the courts from that date.
We are talking about a golden generation that brought together names like Larry Bird, Magic Johnson or Scottie Pippen under the hoop, who accompanied the greatest explosion of all time in terms of the world of the basket: Michael Jordan.
He is precisely the central axis of the film, although curiously he is not represented by any actor. To be more specific, the film Air talks about the bet that Nike made for a player, at that time qualified as a great promise, to appease the Adidas monopoly.
In fact, we are witnessing the first bets by brands to focus their marketing on individual athletes , something that contrasted with the tendency to focus on teams or national teams.
Throughout the footage, we will learn about the great difficulties they faced when applying such a great innovation in the shoe sector. And it is that the Air Jordan represented a radical change both in structure and in design.
In fact, it was their colors that came very close to disrupting what are now one of the best-selling sneakers on the market.
The reality is that the regulations of the moment forced the players to combine their footwear along with the rest of their teammates, and the Air Jordan broke with everything known up to now.
But far from being worn, the controversy promoted the success of the new sneakers and sales reached astronomical figures .
What did we think of the movie?
Any title that has Ben Affleck on its poster is usually synonymous with success, and the movie Air does not deny this theory. Although, obviously, we are talking about a record that is very different from that of his most remembered roles such as Argo, Armageddon or Good Will Hunting, his participation is stellar.
A leading role that he shares, precisely, with Matt Damon (Good Will Hunting, Mars, Interstellar…), with whom he combines perfectly on stage. In fact, they form a perfect tandem to represent the two Nike executives, Phil Knight and Sonny Vacaro .
Without a doubt, it is a very interesting proposal for those who have Air Jordans in their closet , since it is the perfect way to see all the meaning that these shoes have.
Air Jordan models that you can buy online
As you know, at Newcop we are true fans of Air Jordans . On our website you can find a wide variety of models, from those that best represent the eighties basketball to the most innovative.
Here is a short list of the most interesting if you are looking to feel the essence of those years on your feet:
Air Jordan 1 High Chicago Lost And Found : This model is the closest to the original proposal that can be seen in the movie Air. Its colors refer to the mythical Chicago Bulls, with its traditional red, white and black.
Air Jordan 1 High OG Patent Bred: Do you know? For sure yes! We are talking about the design that appears in the brand's first ad, which precisely denounces the blockade of the NBA.
Air Jordan 1 High OG Rebellionaire: however, Nike has been able to reinvent itself, and this is an example of how these sneakers have adapted to the new times with a groundbreaking design.
Air Jordan 1 High OG Spider-Man Across the Spider-Verse: Of course, there is also room for new collaborations. And these Air inspired by the Marvel world are quite a declaration of intent.
These are just some of the proposals we have for you. But remember that there are many more and that there are different designs depending on your tastes.
The Air Jordan range has its High , Mid and Low lines that play with the height of the shaft and the sole. Any of them are very good options, you just have to choose the one that best suits your outfit.
Remember that at Newcop you will only find original Air Jordan sneakers and that you can pay for them in 2 or 3 installments.