The American brand once again offers us an idea destined to make history. It is a collaboration between Nike and Lil Yachty, one of the most peculiar and recognizable names in today’s music scene.
A project that, as we will see, not only opens a new product line but also connects directly with the world of the Atlanta rapper. If you want to know more about this new venture, at Newcop we give you all the details. Will you join us?
Who is Lil Yachty and what he brings to sneaker culture
For those who are not quite familiar, Lil Yachty (whose name is Miles Parks McCollum) is much more than a rapper. Since his breakthrough in 2015 with One Night, he has built a whole personal brand based on blending musical styles.
But what really stands out is his good vibes and sense of humor, which combined with the carefree style he exudes make him a unique character.
Photograph of @lilyachty on Instagram
In the sneaker world, Yachty has been a dedicated collector for years, which is why a brand like Nike has set its sights on him. The focus goes beyond his mere fame, centering on how he lives the world of streetwear, which as you well know, is not just about wearing one type of clothing or another, but a series of cultural concepts and ways of life.
According to information that has come out, the artist’s personal collection easily exceeds 2,000 pairs of shoes, including exclusive models he has barely shown in public.
Moreover, he has skillfully played with the visual codes of current urban fashion, combining bold colors, nostalgic references, and a touch of tackiness that fits precisely with what he tries to represent in his daily life.
Details of the collaboration with Nike
The collaborations between Nike and artists like Lil Yachty are not mere signed editions. What is interesting is how the artist’s personal world is transferred to each design. And in the case of Yachty, as you have seen, we are talking about a very particular imagination, where nods to urban style, bright colors, and luxury finishes are part of the essence.
In this case, what Nike is doing is redesigning successful shoes from the singer’s point of view. That is, the base comes from the most iconic models of Nike, but they give them a twist relying on the charisma of Lil Yachty.
The result is one of the most awaited fusions, and we present the most outstanding pieces below.
Key pieces of the collection
From Newcop we can conclude that each of the designs that are part of the collaboration between Nike and Lil Yachty will leave no one indifferent. Among other things because they perfectly reflect the spirit of both parties.
Among all the options, we recommend those we understand best capture this union:
-Nike Air Force 1 Concrete Boys: a reinterpretation of the classic white, but full of personality. The minimalist Concrete Boys logo, Yachty’s group, stands out, embroidered on the heel tab alongside his characteristic stickman, while on the insole and the front label you can read “It’s Us,” which is part of the rapper’s collective imagery.
-Nike Air Force 1 Concrete Boys Croc Skin: a rare piece that uses synthetic leather with a crocodile effect in dark green and black tones. It is designed to give a luxury effect, but this will not be reflected in the final price. Also, like the other designs in this line, it has many details with the stickman or the Nike Air seal on the sole.
-Nike Air Force 1 Lucky Green: finally, we show you the crown jewel. A combination of strong green and golden details, with the Nike logo and sole colored red. The contrast is striking. The influences of early 2000s street fashion are noticeable from afar. Undoubtedly the most eye-catching proposal of all.
At Newcop we love the Nike Air Force 1 line, and although for now the new Lil Yachty line is not available, both on this website and in our locations in Paris, Barcelona, Madrid, and Dubai you can find dozens of designs and even very hard-to-find models. If you aspire to be a collector on the level of Lil Yachty, we help you expand your sneaker collection.
