History of New Balance: Everything You Need to Know

As you know, at Newcop we are true enthusiasts of sneakers and there are some brands that are our weakness. That is why today we are going to talk about the history of New Balance, since we love their designs.

We invite you on an exciting journey through the past, where we will reveal all the secrets and details you should know about this company, which has conquered the world of sports footwear. Will you join us?

Beginnings of the New Balance brand

The story of New Balance sneakers begins in 1906, when it was founded in Boston with a very specific mission: to make orthopedic insoles to support people with foot problems.

In its early years, the company was exclusively dedicated to creating this type of product, using high-quality materials and applying handcrafted techniques.

Attention to detail and commitment to quality were the fundamental pillars of New Balance from its humble beginnings. The company stood out for its focus on customizing insoles, adapting them to the specific needs of each customer.

This individualized attention allowed it to quickly gain a reputation as a trusted maker and gain followers nationwide.

New Balance’s first sports shoe

In 1938, the history of New Balance took a great turn toward the world of sports footwear by introducing its first design for athletes to the market.

These first shoes stood out for their innovation and quality, as they were made with durable materials and very advanced manufacturing systems for the time.

As a result, it quickly became a very successful product among athletes.

This first launch laid the foundations for New Balance’s future success worldwide. Its entry into the sports shoe market showed the company’s ability to adapt and shift toward other business models.

The revolution of New Balance’s Trackster model

After the first half of the twentieth century, New Balance launched its revolutionary sports shoe model called "Trackster". This design marked a before and after in the running industry, and established New Balance as a leader in innovation and performance in the field.                                                                                                                                                               

The Trackster shoes featured a series of characteristics that redefined those used up to that point. On one hand, it was the first running shoe available in different widths, allowing a more customized and comfortable fit for runners.                                                                                      

On the other hand, it incorporated a sole with rubber studs for exceptional traction on various surfaces, preventing slips on tracks and increasing grip.                                                                                   

The acceptance of the Trackster model by runners was, as could be expected, extraordinary. This shoe crossed borders and put New Balance on the map worldwide.

New Balance’s international expansion

By 1982, New Balance made the definitive leap toward global expansion by beginning its entry into international markets. This stage marked a key milestone in the brand’s history, as it allowed it to bring its innovative products to athletes in dozens of countries.

New Balance’s international expansion was carried out strategically, establishing alliances with distributors and retailers in different regions.

As the brand expanded, it quickly gained recognition and a loyal base of followers for every new product introduced to the market.

The key to New Balance’s success in its international expansion was the effort to understand the demands of each market and adapt its product offer to the different types of audiences.

Today, New Balance has established itself as one of the leading brands in sports footwear and millions of people wear them every day, not only for training but as part of their daily outfit.

New Balance’s rise among celebrities, athletes, and great clubs

To conclude this review of the history of New Balance, we cannot fail to highlight its impact among the great personalities of the music, show business, and sports worlds.                                                                              

The fact that celebrities from all over the world have worn their shoes has cemented the brand’s status as a benchmark in fashion trends.                                                                                                                          

New Balance has established strategic collaborations with celebrities as renowned as the musician and producer Jaden Smith or the famous Dwayne "The Rock" Johnson.                                                                                                           

Moreover, New Balance has been chosen by outstanding athletes in a wide range of disciplines. From Canadian tennis player Milos Raonic to Jamaican sprinter Yohan Blake, numerous elite athletes have opted for New Balance to achieve their best results in high-level competitions.                      

New Balance’s presence has also been established in the realm of football, with emblematic partnerships such as Liverpool FC, Sevilla FC, and the Athletic Club of Bilbao, which have been key in the brand’s history.                                  

As you know, on the Newcop website you can find the most interesting New Balance models such as the 550 or the 2022 R. In some cases, we are talking about designs you can no longer buy in other stores due to lack of stock. 

                                                                                                            

We invite you to take a look at our catalogue so you can enjoy firsthand the comfort of such a legendary brand.