There are sneaker models that remain etched in the minds of fans for decades. The best-selling trainers in history have achieved such success by combining design and comfort, as well as carrying a whole legacy that goes beyond the visual.
In this article, we will give you a review of those that, for Newcop, should be in the streetwear hall of fame. Want to know them? Keep reading!
Best-selling models
They are not the only ones that have made history, but they are five of the best examples of what it means to be a sneaker fan.
Nike Air Force 1
An absolute icon since its launch in 1982. The Air Force 1 White '07 are not only Nike’s best sellers but probably the most recognized in the world. White, clean, all-purpose. They need no introduction, just space in your wardrobe.
Air Jordan 1 Retro High OG
Since Michael Jordan defied the NBA with them in the 80s, the original model is only available in resale, but at Newcop you can find the Air Jordan 1 Retro High OG SP Union LA Chicago Shadow which have been synonymous with rebellion and style. Its silhouette remains one of the best-selling and most copied worldwide.
Adidas Stan Smith
Designed for tennis, adopted by fashion. The Stan Smith White Green have sold over 50 million pairs and continue to reign in the field of simplicity. If you are looking for a basic with history, here it is.
Yeezy Boost 350
The trainer that redefined the idea of urban shoes. The Yeezy Boost 350 combine futuristic design and absolute comfort. Although the agreement between Kanye and Adidas is no longer in force, its legacy remains intact. And the sale of the models still in stock is more alive than ever.
New Balance 574
We finish this review with a brand that is usually present in all rankings. The New Balance 574 Grey never go out of style and are the best-selling model of the American brand. A renewed classic that fits effortlessly into all styles.
Why have these models marked a before and after?
It is true that every year a multitude of trainers of all kinds, colours, and origins come to the market. We are not only talking about the main brands but also thousands of labels worldwide offering new proposals aiming to carve out a place in a very competitive market.
So, what must a trainer have to stand out from all that offer and gain global approval that goes beyond cultures, countries, and continents? Let’s find out.
Factors explaining their success
Although they belong to different years, decades, and even centuries, at Newcop we believe that the great sales hits always meet these premises:
They carry a message behind them: this is fundamental. The most legendary trainers convey something; they are not mere garments. They speak of personal stories, rights, ideas, social movements… They achieve what they want: whoever wears them feels part of something.
They break with the established: when a trainer stands out, it is usually because it offers something different that resonates with the buyer. A tough challenge, because doing something different without falling into the tacky or odd is very difficult.
Quality materials: there is not a single successful trainer that is not made with top-quality techniques and materials. The average sneaker fan seeks exclusivity, and this cannot be achieved by cutting costs on something as basic as production.
They know how to reach the market: behind great commercial successes, there are usually successful campaigns that, in many cases, also revolutionized the world of marketing.
They are versatile: trainers today are what they are thanks to having become valid for more than just the sporting world. The bestsellers have been characterized by being usable in both street and casual outfits.
They offer great comfort: and finally, something that, though obvious, is not always fulfilled. A trainer, above all, must be comfortable. It is useless to meet all the above if then it is impossible to wear them for more than an hour.
All these models and many more can be found both in our online shop and at Newcop locations in Madrid, Barcelona, Paris, and Dubai. We invite you to discover our entire collection and take home a piece of trainer history.
